Chicago, Illinois – The US$300 million acquisition of Chicago-based PPAC by USP&C is expected to boost its portfolio of ad agencies by more than $1bn, according to the Chicago-headquartered USP & C. The move by USPD, the world’s biggest ad agency group, to acquire the company will boost the firm’s portfolio of brands by US$2bn.
PPAC, which has a portfolio of 30 brands including the McDonalds franchise and the PPG brand, has been the subject of a series of high-profile corporate scandals over the last decade.
According to an investor presentation that was provided to the media by US PD, the PPAC acquisition will boost its revenue by about US$1.5bn in the next 12 months and increase PPAC’s sales by more then US$500m annually, adding a total value of around US$11bn.
The firm’s stock is up by about 8 per cent over the past 12 months.
In addition, USPD said PPAC will invest more in its existing network of brands and in its global network of partnerships.
“The PPAC family has proven its ability to scale and to become a leader in the global mobile ad ecosystem,” said Jim Suter, president and chief executive officer of USPD.
PPAC was founded in 2000 by the family of a former US Navy lieutenant, Jim and Margaret O’Connell, to develop and launch brands in the US.
Its ad business is currently led by the P&