What will be the most significant changes in Amazon’s business plan for the next five years?
How will Amazon compete with Apple, Google, Microsoft and other companies that have become major players in the home technology market?
In the wake of Amazon’s announcement last week that it is ending its relationship with HomeKit, the question of who is responsible for the future of home technology and how will Amazon be positioned to compete with them is going to be very interesting.
For years, Amazon has tried to keep the HomeKit story under wraps by saying it will only release software to the Home platform.
The HomeKit platform has been a significant contributor to the success of Amazon Prime, which has now surpassed the Amazon Alexa, Siri and Apple HomeKit.
However, Amazon is also moving to get into the smart home market with its new Echo line of smart speakers and a new Alexa device.
If Amazon does indeed decide to take the Home market seriously, it could be one of the first major home technology companies to do so.